Conceptualisation

• Obtaining knowledge of the client or product's image and identity
• Readership and target market profile analysis
• The formulation of a custom publishing concept, including relevant article categories
• Design, layout, format and functionality

Development and production

• Hard coding of design, format, functionality and content into HTML / PDF format
• Project management and the regular provision of progress reports
• Maintenance and updating of content

Content provision

• Submission of article ideas
• Production of detailed editorial briefs
• Commissioning of articles to appropriate, suitably qualified writers
• Editing, proofreading, sub-editing and translation of content
• Sourcing, re-sizing and compression of relevant images per article

Distribution

• Distribution of e-mailers and PDF documents to pre-defined e-mail databases

Database management

• Administration of hard and soft bounces
• Management of subscriptions
• Management of un-subscribed addresses
• Administration of address changes
• Handling of technical queries
• Processing and communication of responses

Hosting and hosting management

• Hosting of electronic magazines
• Hosting management of websites

Tracking and reporting

• Reporting of e-mails sent, delivered and opened