Concept Publishing is a specialised media company providing strategic electronic
marketing & communication services through the creation, production & distribution
of custom e-Zines, e-Mailers & Websites.
We specialise in the augmentation & advancement of communication initiatives & brand identities through the conceptualisation, production & distribution of custom digital publishing solutions - helping our clients communicate faster, more efficiently & cost effectively. We customise our services to clients to achieve their specific marketing & communication objectives.
We created Living the Good Life with Platinum from Absa in 2008 with the aim of producing a digital media solution that would assist Absa Platinum Banking in maintaining & building brand loyalty & affinity that would be a true value-add to their customers. MORE
Concept Publishing was established in Cape Town in 2007 and brings decades
of custom publishing expertise to the art of electronic communication. Our focussed approach, meticulous attention to detail & dedication to service delivery & customer satisfaction are the cornerstones of our success.
To enhance, compliment & support the communication & marketing of our clients through strategic electronic publishing services.
The creation of excellent electronic publishing solutions ito content, design & functionality. We develop client relationships through the provision of a total outsourced solution while providing the client with arms-length control over the product.
Courage of conviction
We created Living the Good Life with Platinum from Absa in 2008 with the aim of producing a digital media solution that would assist Absa Platinum Banking in maintaining and building brand loyalty and affinity that would be a true value-add to their customers.
In collaboration with Absa Platinum Banking, we conceptualised and produced a bespoke monthly electronic magazine with defined article categories that cater to the information needs of their diverse client profile and drives valuable user experience and interaction.
The layout of the magazine is clean and visually appealing, and the sections are logically and clearly defined - readability and ease of navigation are the hallmarks of our digital publishing solutions. Apart from the engaging, interesting and informative content that we produce on a monthly basis, the magazine also contains a defined section for Absa Platinum Banking articles, which they use to inform, educate and reward their customers.
We generate article ideas, commission writers, edit and translate the content, source all images, produce and code the magazine in English and Afrikaans, distribute the magazines via e-mail, manage the distribution database and provide a detailed uptake analysis.
The magazine has grown from strength to strength over the years, and the reader uptake and interaction prove that the magazine fulfils its mandate by building brand loyalty and affinity and being a true value-add to both Absa and its customers.